Customer experience should remain a top priority for cannabusiness owners, especially as competition begins to get tougher and tougher nationwide.
As a savvy business owner, you are no doubt thinking about sales and revenue all the time. In fact, it may be the only thing you think about.
Obviously this is incredibly important, as you need revenue to keep your business afloat.
But what if all of this focus on advertising and promotions is making you forget the most important sales and marketing tool of all? Customer experience!
In today’s competitive cannabis landscape the experience your customers have with your products and services is more important than ever. And, business owners who fail to think about the entire process may miss out on initial or God forbid repeat sales. EEEK!
A powerful point to remember
Remember it costs at least twice as much to acquire a new customer as it does to retain a loyal customer. And, a loyal customer has incredible power as word of mouth marketing has way more impact, and is way cheaper, than any other strategy.
When people make purchases within the Cannabis Industry, they want that purchase to make them feel a certain way. They may choose one dispensary over another because the bud tenders are always knowledgeable and friendly. They may choose an edible company because they are aligned with the brand’s promise or the company’s story.
While the actual product is super important; I mean nobody wants to buy schwag weed in 2016, it’s not the product on it’s own that influences your customers buying decisions.
It is their experience with your company, your messaging, and your brand’s promise that often dictates their buying decisions.
Remember: Word of mouth marketing is still the most powerful and effective form of marketing around — and it starts with a kick-ass customer experience.
Happy customers will share their experiences
Any cannabusiness owner that focuses on providing the best experience possible to each potential and existing customer has the opportunity to earn what’s known as “free marketing.”
Remember it’s 2016 and your happy customers can and will share their experiences with their communities both online and off. In our modern, digital world with savvy digital customers, a cannabusiness can gain huge brand recognition and a tribe of loyal fans with one heartfelt social media post.
Make sure that your customers are getting the best experience with your company and brand possible and they will share the love.