skip to Main Content
Willie Nelson’s New Marijuana Brand Gets Private Equity Investment

The Red Headed Stranger just scored some green, in more ways than one.

A New York private equity firm is backing country singer and songwriter Willie Nelson’s endeavor to sell marijuana in Colorado and Washington.

Tuatara Capital is leading an investor group financing the Willie’s Reserve cannabis brand for sale in the two states’ recreational markets, “and also other states as regulations allow,” according to a news release.

“We’re really excited to partner with someone like Willie, who embodies this spirit of American entrepreneurship and conviction to a cause,” said Tuatara Chief Investment Officer Al Foreman.

Mr. Nelson announced the Willie’s Reserve effort earlier this year, telling the Guardian, ” I’ve bought a lot of pot over the years, and now I’m going to sell some back.”

Mr. Foreman said Tuatara was introduced to the Willie’s Reserve team as a potential financial sponsor several months ago. Other participants in the transaction include a mix of institutional and individual investors, Mr. Foreman said. [Read more at Fox Business]

This Post Has 0 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Stories

Sacramento is ’cannabis capital of California,’ study says. What makes it a top weed city?

Sacramento is one of the best cities in the nation for cannabis fans, according to a new study. Real Estate Witch and Leafly, an online cannabis guide and marketplace, analyzed…

Two years after first legal cannabis sales, New Jerseyans still seek home cultivation

For the last two years, people have been able to stroll into New Jersey dispensaries to buy weed. But growing your own cannabis plant remains a third-degree felony. Despite a growing…

A Holiday for Weed Fans, Complete With Sponsors

In the culture of cannabis, April 20 is a holiday when those who partake light up in enjoyment and in protest of prohibition. Although the origins of “4/20” are debated…

4/20 grew from humble roots to marijuana’s high holiday

Saturday marks marijuana culture’s high holiday, 4/20, when college students gather — at 4:20 p.m. — in clouds of smoke on campus quads and pot shops in legal-weed states thank…

More Categories

Back To Top
×Close search
Search