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Snoop Dog Launches Lifestyle Media Company For People “Who Like to Smoke”

Snoop Dogg has launched a new digital-media business called Merry Jane that will focus on all things cannabis, not unlike the rapper’s storied career.

The Long Beach, Calif., native introduced the project with media entrepreneur co-founder Ted Chung at TechCrunch Disrupt in San Francisco on Monday. The pair described the platform as a lifestyle and information hub for anyone interested in marijuana.

“Merry Jane is cannabis 2.0,” Snoop Dogg said in a promotional video aired at the event. “A crossroads of pot culture, business, politics, health.”

The 43-year-old also said he hopes it will give people “an opportunity to come out of the closet and just admit they like to smoke.” [Read more at Time magazine]

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