With its rough-sawn cedar walls, burled maple counters and muted colors, William Simpson’s upscale shop in downtown Dundee could easily be mistaken for a wine tasting room.

Thing is, Simpson’s not selling Oregon pinot. He’s selling pot.

The recent opening of Simpson’s store in Oregon wine country signals the latest evolution in an industry going mainstream. The Portland market is saturated with marijuana dispensaries, prompting a handful of entrepreneurs to set their sights on a different crowd: tourists.

Starting in just a few weeks, medical marijuana dispensaries will be able to open their doors to people 21 and older, and that includes out-of-state visitors. For entrepreneurs like Simpson, whose love of marijuana is matched by his love of pinot noir, introducing cannabis to a region synonymous with fine wine makes sense. [Read more at the Portland Oregonian]