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First TV Ad For Recreational Marijuana Put on Hold In Colorado

Denver television station and ABC affiliate KMGH-Channel 7 planned to air the first commercial advertising the sale of recreational cannabis, but has since put its plans on hold. The two possible ads, which were slated for a 10:35 p.m. slot on July 20 during Jimmy Kimmel Live, are now being debated by E.W. Scripps’ lawyers.

According to the Denver Post, KMGH-Channel 7 planned to allow a 15-second spot for The Green Solution, a marijuana dispensary company with a few locations throughout the state, and Neos, a company that sells vape pens filled with cannabis oil. The commercial for The Green Solution was going to feature several real people (in place of actors) speaking in familiar Denver locations and holding signs that read, “I am a construction worker” or “I’m a purchasing manager,” with a final sign saying “I shop at The Green Solution.”

The ad for Neos was also intended to be centered on Colorado as opposed to the actual product, with healthy young people shown hiking and dancing. A printed graphic would then caution viewers that the product was only for Colorado residents, 21 and older. [Read more at Medical Daily]

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