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Company That Tracks Colorado Marijuana Sues Rival Firm

Franwell, a company behind Colorado’s tracking system for marijuana plants, has accused a competitor of deceptive business practices.

Lawyers for Lakeland, Florida-based Franwell say BioTrackTHC, based in Fort Lauderdale, lies in publicity material and lies about Franwell in the media and communications to state regulators.

The purpose, according to documents filed by Franwell in federal court May 11, is to interfere with Franwell’s $1.5 million Colorado contract and to sway officials to choose BioTrack for a competitive contract in Jamaica.

The tussle reveals growing competition in America’s blooming marijuana industry and reminds businesses and investors they must especially vet claims for truth, as with any emerging industry. [Read more at the Denver Business Journal]

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