When retailers open state-approved medical marijuana shops in Illinois later this year, they will face a distinct disadvantage in luring prospective patients across their thresholds: Marijuana will always be cheaper on the black market.
So what incentives might entice those patients?
Think cannabis-infused premium chocolate. Well-lit display cases that showcase buds as if they were jewelry. Informed employees who can guide each patient to the best strain for their needs.
Dispensary owners in Illinois are thinking, too, about Tupperware-style education parties, spa-like interior design and good old-fashioned customer service — all ways to beat out their fiercest competitors: underground dealers. [Read more at the Chicago Tribune]