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Willie Nelson on His New Cannabis Brand: ‘It’s Time to Start Selling it Back’

Smoking Willie Nelson‘s weed is a lifelong ambition of stoners everywhere, enjoyed only by a few lucky fans and friends like Snoop Dogg and Merle Haggard. Not anymore, though. On Monday, Nelson announced his own cannabis company, Willie’s Reserve, which will bring “Willie Weed” to the masses. The product will be grown and sold by local businesses in Colorado and Washington and more as state regulation allows.

Rolling Stone recently caught up with Nelson on his bus backstage near San Antonio, Texas, where he discussed the product. “I will make sure it’s good or it won’t be on sale,” the singer says. “There should be a menu just like in a restaurant because there’s so many different kinds of pot that do many different things. It’s a good idea to have everything labeled for what it does, what it don’t do [and] how powerful it is.”

Nelson says the business will also include stores with “menus of products” and edibles. “It fell together like evolution wants it to,” Nelson says. “It’s just a matter of time in this country before it’s legal. I feel like I bought so much, it’s time to start selling it back!” [Read more at Rolling Stone]

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