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Startup App WeedMaps Donating $2 Million to California Legalization Drive

One of California’s largest marijuana-related apps is donating $2 million toward the drive to legalize weed in the state — a move that not only would vastly expand its customer base but also foreshadows an expected increase in political activity from the cannabis industry.

Orange County dispensary-locating startup WeedMaps.com contributed $1 million Friday to a campaign committee called Californians for Sensible Reform, which will back what it feels will be the strongest marijuana legalization measure on the 2016 ballot. The company will also put another $1 million in a political action committee called Californians for Sensible Reform PAC that supports weed-friendly candidates.

“We’re doing it because legal adult use of marijuana is inevitable. California has always an innovator and we’re falling behind other states,” WeedMaps founder Justin Hartfield told The Chronicle Friday. “We wanted to do it to make a statement that we’re serious about this.” [Read more in the San Francisco Chronicle]

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