Colorado Radio Station Switches From All Sports to All Marijuana Talk Format

April 15, 2015
johnhollon
News & Insights
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Listeners of KREL in Colorado Springs might have wondered if someone had spread cannabutter on their morning toast Monday when they tuned in and got marijuana programming instead of the radio station’s usual sports news and talk shows.

If they turn their AM dial to 1580 again, they’ll find out it wasn’t a fluke.

Southern Colorado Radio – SoCo Radio for short – has launched the nation’s first radio station dedicated to talk and news coverage of the legal marijuana industry, and it’s attracted dispensaries as advertisers and hundreds of followers on social media.

SoCo Radio leased the former KREL-AM 1580 from Vero Beach, Fla.-based Pilgrim Communications on April 1 and began broadcasting Monday under the call letters KHIG. [Read more at the Colorado Springs Gazette]

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