If you’re reading this, there’s a good chance you have a cookie on your computer or your smartphone that says how much you like weed—or at least how you feel about the idea of weed being legalized.
The cookie reflects a score that was calculated for you by CampaignGrid, a digital advertising company that has spent the last five years creating a database with information on over 120 million potential voters. It then uses this information to determine the likelihood of a given voter being pro-legalization. The higher your score, the more likely your opinion on pot is favorable. If you’re young, make over $85,000 and live in Maryland, your score is probably 85 or so. If you are registered as a Republican in a sparsely populated town in Wyoming, your score is likely lower than 50.
These scores weren’t just calculated for fun; they were used to get out the vote for legalization in Oregon, Florida and Alaska, all states where pro-marijuana groups had hired CampaignGrid to help them win over voters. If you lived in one of those states, and your score indicated you were likely in favor of legalization, you would have seen ads as you surfed the Internet that encouraged you to leave the hotbox and get to the ballot box. If your score was in a range that indicated you were “persuadable” on the issue, pro-legalization groups would have targeted you with ads about the benefits of marijuana, doctors’ assurances that it’s safe, and testimonials from people who want to be able to use it for medical reasons. If you had a low score … *crickets.* [Read More at Fusion]
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Notify me of follow-up comments by email.
Notify me of new posts by email.
Trends in Cannabis Legalization While employers in the transportation industry are acutely aware of the effects COVID-19 has imposed over the last 18 months, another phenomenon has been making itself known: the ever-increasing tally of states and localities across the country legalizing cannabis for medicinal and recreational purposes. A majority of states now have enacted…
CALLS by the leaders of two German police unions for politicians to U-Turn on the their progressive march towards cannabis legalisation have been roundly condemned. This comes as political talks continue towards the the formation of a cannabis-friendly ‘Traffic-Light Coalition’. It appears that it is just these talks – and the potential for adult-use legalisation…
New Jersey has licensed 14 new marijuana businesses, bringing a long-awaited expansion of the state’s medical marijuana program that exceeds original plans. The Cannabis Regulatory Commission on Friday announced the winners of a competitive and burdensome licensing process that began two years ago. Nearly 200 entrepreneurs applied for licenses to grow and sell medical marijuana,…
Dutchie is rolling in the green. The Bend, Ore.-based creators of technology to help facilitate legal cannabis orders has raised $350 million in a Series D funding round, announced Thursday. The influx of new cash comes just seven months after the startup raised $200 million. Dutchie’s valuation has doubled to $3.75 billion. “Cannabis presents opportunities…