Software will eat everything, they say. But it has mostly abstained from the legal marijuana economy, stymied by the uncertainty of enhancing shareholder value in a line of business that was at best an extension of the health care industry and at worst a felonious traffic in dangerous drugs, depending on your jurisdiction.
But software is voracious, and hungrily seeks new inputs. At the same time, across the country, marijuana is enjoying a thaw in public opinion that, like attitudes towards same-sex marriage, seems sudden but geologic in its scale and finality. Marijuana-focused social networks, review sites and news outlets are popping up daily.
On Monday the San Francisco Media Co., owner of the Examiner and SFWeekly, announced the launch of a new cannabis-focused print publication. Earlier this month, Peter Thiel’s Founders Fund announced it was taking part in a $60 million investment in Privateer Holdings, a Washington-based outfit with a number of cannabis businesses in its portfolio.
In California, home of the nation’s largest legal cannabis industry and software’s spiritual heartland, the collusion of institutional capital, code, and cannabis is getting off to a trot. And some startups are going beyond the screen and getting cannabis to your door. [Read more at Pando Daily]