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GFarmaLabs looks forward with MedMen in new joint venture

gfarmalabs-mslargeAta Gonzalez’s GFarmaLabs has entered a joint venture with the Culver City, full-service management firm, MedMen.

“I can see infusing everyday products, such as pretzels, potato chips, lemonade, tea, yogurt, coffee creamers and eggnog with a small amount of THC so it tastes amazing,” said Gonzalez.

MedMen will now be licensing GFarmaLabs recipes, production methods and systems nationwide.

With a plan of branding and licensing products to every state, Gonzalez’s teaming up with MedMen was an obvious move.

“Medmen has the first right of refusal for every state that opens up,” Gonzalez said. “Aligning ourselves with Medmen helps us grow into every state with solid groups of investors and backers.”

Gonzalez’s main reason to team with Medmen, however, is to use MedMen as a navigator in the regulatory landscape when marijuana is still illegal federally.

“I’ve been breaking my head trying to grow the right way,” said Gonzalez. “I’ve seen other brands go wrong state by state so I needed a point person to develop manuals, a team and a structure.”

Last month, GFarmaLabs announced a private offering to raise $5 million in capital in exchange for a 25 percent stake in Derek Peterson’s company, Terra Tech. Terra Tech, who has provisional licenses from Nevada to run multiple medical marijuana establishments, is exactly what Gonzalez needs to obtain resources to continue his idea.

“We’ll expand employment, infrastructure and inventory,” said Gonzalez. “That includes building our facility to manufacture cannabis-infused baked goods for which we need machinery, packaging and inventory.”

Thinking of 2016 when California likely will pass their recreational legalization initiative, Gonzalez says, “California is still so far behind Colorado and Washington as for as regulation. Next year, we’re hoping there will be more regulatory oversight, which will make doing business easier.”

Rob MeagherRob Meagher

Rob Meagher

Rob Meagher, CBE’s Founder, President and Editor-in-Chief is a 30 year veteran of the media world. His career has spanned from stints representing the Washington Post, USA Weekend, Reader’s Digest, Financial World & Corporate Finance to the technology world where he worked at International Data Group and Ziff Davis where he was part of the launch team for The Web Magazine, Yahoo Internet Life, Smart Business and Expedia Travels before starting his own marketing and Publisher’s Representative Firm. He also ran all print and online media sales and marketing for the Society for Human Resource Management before partnering with Forbes and then Fortune to create Special Sections covering a variety of topics. Rob, who started CBE Press in 2014, can be contacted at [email protected]

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