Entrepreneurs have to have guts. Cannabis entrepreneurs have to have guts and cojones!

Not only are we dealing with constantly changing rules and regulations but also an industry that really doesn’t have a whole lot of best practices to mirror.

As a cannabis entrepreneur you have to be willing to blaze your own trail and make your own rules. And maybe most importantly, you have to have the ability to look adversity right in the face and still continue to smile.

None of this is easy. However, with a few simple strategies you can keep your entrepreneurial spirit alive as you face the ups and downs of growing your cannabusinesss.

1- Keep your eyes on the prize & your long-term goals in sight.

Things will go wrong on your path to success. It’s one of those sad truths we all need to understand. However, if you can keep your eyes on the prize during the turbulent times you will be able to maintain a steady and successful course.

2- Don’t fear failure.

Failure is an inevitable step toward success. Successful entrepreneurs regard failure as another brick in the road, not the end of the road. We are all going to make mistakes as we grow our cannabusinesses. The only way to grow as an entrepreneur is to learn from your mistakes, pick yourself up, dust yourself off and give it another shot.

3- Trust your intuition.

Successful entrepreneurs know when to trust their gut. It takes more than dumb luck to create success. It takes a sharp intuition, perfect timing and the knack for knowing when to go hard and when to ease off.

4- Go with the flow.

The cannabis industry is turbulent and that is probably not going to change anytime soon. The regulatory changes and constant ups and downs in this new industry will require all of us to slow down, take a few deep breaths and go with the flow.